Adobe Experience Manager (AEM) is more than just a CMS. Global enterprise companies choose it not for its content management capabilities, but because it's a platform designed with security, scalability, governance, and multichannel operations in mind. However, the success of an AEM project hinges not on the tool itself, but on a thorough understanding of its structure and limitations. Since 2012, Iropke has built various enterprise web systems based on AEM, going beyond simple implementation to designing AEM architectures that operate in real-world operating environments.

Market Need: AEM is an Operations Platform, Not an Expensive CMS

Many companies adopt AEM, but often fail to achieve the expected results. The reason is clear: they approach AEM like a typical CMS or design it solely with a front-end focus. Without a comprehensive design for content structure, permissioning, workflow, and publishing strategies, AEM can actually increase operational burden. What companies need is not an explanation of AEM's features, but an AEM operating structure tailored to their organization and processes.

Problem to be solved: AEM has a high degree of freedom, but if you don't understand its constraints, it becomes dangerous.

AEM is a powerful platform, but it has clear limitations. If decisions about component design, template structure, JCR-based content modeling, publishing structure, and permission management are made incorrectly in the early stages, the cost of later revisions can be extremely high. Furthermore, AEM is not a "tool that can do everything." Some features are well-suited to AEM, while others must be designed with integration with external systems in mind. This judgment is not simply a matter of development skills, but rather a sensibility derived from AEM experience.

Advantageous Processing Direction: Designing the System Based on AEM

We don't treat AEM as a simple CMS. From the very beginning of a project, we design the information architecture, content lifecycle, and organizational collaboration flow based on AEM. Before design and development, we clearly define what AEM should and shouldn't do. This approach makes a crucial difference in operational stability and scalability after deployment.

Iropke's AEM implementation experience and differences

Iropke has experience implementing AEM-based systems since 2012. Rather than focusing on one-off projects, we've worked with AEM in an enterprise environment, predicated on long-term operation. A key differentiator is that all developers completed official technical training at AEM headquarters in 2012, bringing an understanding of the platform's philosophy and structure to the project. This experience is an invaluable asset, invaluable to any documentation or reference.

Key Factors to Consider When Building a Website with AEM

When implementing AEM, we prioritize the following elements: First, balancing content modeling and component design. Designing the system so that the marketing department can use it freely while still ensuring it doesn't collapse. Second, designing permissions and workflows. This assumes a global organization and a multitude of stakeholders can use it simultaneously. Third, understanding the publishing and deployment structure. This proactively prevents bottlenecks and risks that may arise during the operational phase. Fourth, clearly separating areas where AEM isn't suitable. Avoid excessive AEM expansion and design a division of labor with external systems.

Customer Reviews

“There have been many companies that have used AEM extensively, but Iropke was the first to explain what not to do in AEM.” – H Mosa Digital Strategy Team

“Thanks to the design that took into account the entire post-construction operational phase, we were able to utilize AEM internally without any burden.” – A-Mosa Online Service Team

“This project wasn’t about introducing AEM, but rather creating a structure for working with AEM.” – K-Mosa IT Planning Department