Maintaining a corporate website is often perceived as a technical task, like server management or bug fixing. However, the actual process is far more complex. Even a single wording change can involve the interests of legal, marketing, PR, IT, and management, and even a small change can compromise brand trust or lead to legal risks. A corporate website is more than just a website; it's an official channel where decisions from multiple departments are simultaneously reflected, and its maintenance is an extension of organizational operations.

Market needs: frequent revisions, unclear responsibilities.

The business environment is rapidly changing. Product information is constantly updated, policies and terms and conditions change according to regulations, and announcements and campaigns lose their meaning if they miss the deadline. However, for many companies, website modification requests are scattered across emails and messengers, and work progresses with uncertainty about who has final approval authority. As a result, modifications are delayed, errors are repeated, and maintenance becomes an increasingly burdensome task. What companies want isn't simply "quick fixes," but a secure and consistent operating system.

Problem to solve: Website maintenance fails without a collaborative structure.

The fundamental challenge of maintaining a corporate website isn't technology, but collaboration. Marketing departments demand speed, legal departments demand accuracy, and IT prioritizes stability. Management expects risk-free results, but the criteria for determining those outcomes are often not clearly shared. Treating maintenance as a simple task in this context leads to unnecessary revisions and blame games. Maintenance should be approached as an operational task, with an understanding of workflows and decision-making structures.

Processing Direction: Maintenance is not 'fixing' but 'operational management'.

Iropke's corporate website maintenance service goes beyond simply processing requests. We first identify the internal stakeholder structure of the company and define which types of modifications require which approval processes. We then review modification requests from technical, brand, and legal perspectives to ensure they are implemented in the safest manner possible. The unique nature of corporate website maintenance lies not only in the rapid implementation of modifications, but also in ensuring post-implementation management to prevent issues.

Iropke's business direction and differentiating factors

Iropke doesn't view website maintenance as a "case-by-case" task. First, the maintenance system is designed with an understanding of the company's organizational structure and the roles of each department. Second, standards and history are managed to prevent conflicts between marketing, public relations, legal, and IT departments. Third, recurring requests and issues are capitalized to develop an increasingly stable operational structure. This approach ensures that website operations remain stable even after personnel changes or organizational restructuring.

Main scope of maintenance services

• Manage content and information modifications
• Responding to changes in notices, policies, and terms and conditions
• Maintain UI and content consistency according to brand guidelines
• Responding to changes in the security and technology environment
• Coordination of interdepartmental modification requests and history management
• Operation of a priority response system in case of an emergency issue

Customer Reviews

"I never realized how much website revisions required so many different departments. Working with Iropke has significantly reduced the burden of internal coordination." – Company A Marketing Team

"There were always issues between legal, public relations, and IT, but with the maintenance standards in place, unnecessary conflicts have disappeared." – B Company Management Planning Team

"It's not just outsourcing; it feels like we have an internal operations partner." - C Company's IT Operations Team