Search is no longer a linear process of "input → result list." Users ask questions, and AI interprets the context to provide summarized answers. Search engines are no longer tools for listing links, but interfaces that make judgments and recommendations. Amidst this shift, the role of corporate websites has also shifted. Beyond creating click-driven pages, a key challenge has become establishing an information structure that AI can trust and cite. Iropke's "Search Optimization in the AI ​​Era" consulting service integrates AEO, GEO, and search engine AI Overviews into a single strategic framework.

Market needs

A common problem facing businesses today is clear: despite ongoing SEO efforts, search traffic is stagnating, or actual conversions are declining relative to traffic. This is because the fixed presence of the AI ​​summary section at the top of search results has fundamentally changed user browsing behavior. Users no longer need to compare multiple pages, but instead get answers on the first screen. In this environment, brands and businesses must consider not "will I be exposed in search results?" but "will I be included in the AI's answers?" The market demands AI-friendly information design and trustworthiness, not piecemeal keyword optimization.

Direction for handling issues that need to be resolved

The core challenges in AI-based search environments can be summarized in three points. First, while content is abundant, its structure is difficult for AI to understand. Second, it fails to reflect regional, linguistic, and industry contexts, hindering consistent reliability in global search. Third, even if it appears in search engine AI Overviews, it fails to translate this information into business outcomes. These challenges are effectively addressed through three pillars: "Answer-centric structuring," "Global context design," and "Search to Conversion flow." This approach redefines search from a marketing channel to a knowledge infrastructure and designing information units that AI can reference.

Iropke's business direction and differentiating factors

Iropke's consulting doesn't separate AEO, GEO, and SEO. Instead, it views the operation of search engines and AI as a single system and conducts an integrated design. First, it analyzes the company's core services and domains to define "topic clusters" that AI should recognize. Next, it designs an AEO structure that responds to query-based searches and incorporates language and regional context (GEO) into content and data structures for a global market. Finally, it applies information formats and narrative styles that are likely to be cited in search engine AI Overviews, making the brand part of the answer. The difference lies in the execution. Iropke goes beyond providing simple guidance; it integrates with the actual website structure, CMS, and content creation process. This ensures not only short-term exposure improvements, but also a structural asset that will endure even as the AI ​​search environment evolves.

Reviews from customers who used this service

• A Electronics Global Marketing Team: "We were losing direction as search traffic declined. However, after redefining our content through AI Overviews, our brand began to be directly mentioned in core keywords."
• B Manufacturing Company DX Strategy Office: "We came to understand that this wasn't just an extension of SEO, but a completely different game. We were able to organize our global corporate website to a single standard."
• C-commerce company online business division: "By designing search performance as a conversion flow, rather than just traffic, we were able to create a structure that connects AI search exposure to actual inquiries and sales."