A company's official website should serve as a digital hub, the starting point for all touchpoints, from recruitment and sales to investment, partnerships, PR, and search traffic. However, many companies' websites remain mere "sites built because they had to be there." While information abounds, they lack context. Visitors arrive but fail to drive further action. Iropke's official website development service begins with questions like, "What is the nature of this company's business?", "Who are the website's stakeholders?", "What areas need improvement to attract organic visitors without paid advertising?", and "How should AI and search engines understand this company?" The primary goal of Iropke's official website redesign is to redefine the website as a structure that fosters both performance and trust.

Market needs

The business landscape for all companies is rapidly changing. Customers are directed to individual pages via search engines and AI, while investors and partners quickly assess a company's quality. Job candidates look for a clear understanding of the company's vision and culture. A single website must meet all these expectations. The market now demands a website with a clear purpose, not just a "pretty design." A company's official website must be a branding site, a sales tool, a recruiting platform, and a reliable data source in the AI ​​era.

Direction for handling issues that need to be resolved

A common problem in building official websites is the mixing of visitor purposes based on their personality. Company introductions, service descriptions, promotional materials, customer inquiry channels, and recruitment information are often jumbled together on a single screen. As a result, visitors are confused about what to do, and search engines and AI fail to grasp the company's core. A more effective approach is to approach a website not as a "collection of pages" but as a design of information structure and flow. Define visitor scenarios for each type and tailor information depth and CTAs to each scenario. At the same time, organize the content so that search engines and AI can clearly understand the company's identity and expertise.

Iropke's business direction and differentiating factors

Iropke's official website construction begins with an analysis of a company's business structure, customer base, market position, and future expansion plans. Based on this analysis, the site map, content hierarchy, and navigation structure are designed, followed by a visual design. Iropke's distinguishing feature is its structural design, which incorporates AI, SEO, and operational considerations. All company websites are continuously updated and expanded after launch. Iropke's official website is built using Corpis, its proprietary global CMS, ensuring the overall structure remains stable even during service additions, organizational changes, and global expansion. Ultimately, the content on these websites becomes a digital asset that accumulates over time, contributing to a company's domain trust index.

The role that the official website should play

I believe that a company's official website should perform the following four roles:

First, the company's credibility must be immediately conveyed. Second, it must quickly provide necessary information to each stakeholder. Third, it must clearly identify the company's identity to search engines and AI. Fourth, it must naturally lead to subsequent actions, such as inquiries, support, and conversions. When these four elements work simultaneously, the official website can become a vital business infrastructure.

Reviews from customers who used this service

• P Manufacturing Company's Strategic Planning Team: "After we provided sufficient information about our company and services through our website, the intensity of our sales meetings changed."
• QTech HR Team: "Since we streamlined the structure and processes of our recruiting page, we've seen a reduction in unnecessary communication."
• R Global Corporate Marketing Team: "We were able to integrate our domestic and international sites under a single standard. The steady increase in organic visitors has reduced our reliance on advertising."