Any business that operates an online store has likely encountered this situation at least once. Visitors are steadily arriving, but sales aren't growing as expected. Ads are effective, but cart abandonment rates are high and the dwell time on the product details page is short. Many companies then resort to redesigning their designs, bolstering promotions, or revising their pricing policies. However, the root of the problem often lies elsewhere. Iropke's online store UX design improvement service isn't about creating "pretty screens," but rather designing a flow that helps users reach purchases without hesitation. After all, UX isn't about decoration; it's the very essence of the sales process.

Market needs

The e-commerce market is already saturated. Differentiating based solely on product quality and competitive pricing is becoming increasingly difficult. In this environment, users make quicker decisions and abandon their purchases more easily. Especially on mobile, a few seconds of delay or a single unnecessary click can lead to a purchase being abandoned. Companies no longer simply want a UI refresh; they want answers to the questions, "Why do customers stop here?" and "Where do they lose trust?" The market needs are clear: UX improvements that understand user behavior and reflect this in the design.

Direction for handling issues that need to be resolved

While UX issues in online shopping malls may appear to be design issues on the surface, they often stem from issues with information architecture and decision flow. Product information may be sufficient but the core message is often unclear; benefits are plentiful but comparison is difficult; and payment is possible but the process is complex. UX improvement is beneficial when it's approached across the entire purchase journey, not just screens. From entry, through navigation, comparison, shopping cart, payment, and post-purchase, we analyze what concerns users have and what causes them to hesitate. We then restructure the system to reduce unnecessary choices and facilitate faster recognition of essential information.

Iropke's business direction and differentiating factors

Iropke's online shopping mall UX design improvement begins with analyzing actual user data and behavioral patterns to identify problem areas. The design then focuses on the product list, details page, shopping cart, and payment UI, each based on the question, "What information do users need to make a decision at this stage?" The difference lies in the results. Iropke goes beyond simply changing screens to create a UX structure that links conversion rates, bounce rates, and average customer value. Furthermore, considering the CMS and operating environment, the design ensures the UX remains robust even with future promotions or product changes. This isn't a one-time renewal; it's about building the foundation for an online shopping mall that can deliver sustained results.

Reviews from customers who used this service

• G Fashion Commerce Company Online Business Team: "Our conversion rate has improved significantly without any significant design changes."
• H Lifestyle Brand Marketing Team: "For the first time, we were able to clearly understand why customers were leaving their shopping carts."
• I Global Commerce Operations Team: "Since improving the mobile UX, overseas user purchase rates have also increased."